For many small business owners, marketing is secondary to running the operation. But the truth is that no matter how smoothly your business runs, you won’t make money if nobody has ever heard of you. Marketing is an essential element to bringing in new clients and ensuring sales and growth. So if you’re looking for ways to get your name out to the public, improve your brand image, or simply pick up a few new strategies, then here are some audio books that can help to reach your business goals through superior marketing.
- Get Free Publicity: How to Use Newspapers and Magazines for Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity by George McKenzie. If you can’t figure out what this audio book is about from the title, then you clearly skipped over a few words. Interestingly, the author is not a marketing pro, but rather a veteran journalist who has been on the receiving end of many a publicity pitch. Here he reveals tips and tricks to get free publicity for your business that surpasses anything you might pay for.
- Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind by Bernd H. Schmitt. Those who wish to play it safe with their marketing strategy should avoid this audio book. Schmitt utilizes psychology to create a concept known as customer experiential marketing, an out-of-the-box methodology that employs alternatives to traditional marketing strategies (as a way to capture the attention of consumers amidst the white noise of mass marketing).
- Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside by Michael Port. Would you like to work less and make more money (who wouldn’t)? Then this is the audio book for you. The marketing and growth strategies espoused by Port will help you to grow your business from a small, family-style operation to a larger enterprise that requires you to work a lot less while earning more (through learning to delegate so that you can focus on growing your business).
- 10-Minute Marketer’s Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing by Tom Feltenstein. The secret alluded to in the title of this audio book is that you don’t need to market to anyone that is more than a 10-minute drive from your business. Sound crazy? It just might be; but then again, it could be genius. Feltenstein, labeled as “the modern-day father of strategic neighborhood marketing” urges listeners to give up on pricy mass-media marketing strategies and focus on grass-roots efforts within their communities (specifically, their immediate vicinity). Although this publication has been labeled by some as out of date, it provides common-sense ideas for business owners that have little to no experience with marketing and very little budget to get their name out to consumers.
- Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson. If you don’t know the first thing about marketing, this audio book is a great place to start. It is broken down into two main sections, including 50 marketing ideas that won’t cost a dime, and with another 50 that won’t cost much at all. It provides easy-to-follow guides to promote your business that are both practical and practically guaranteed to work, regardless of the type of business you’re running. You won’t find a guide to making the best business cards or learn how to create a promotional calendar, but this audio book is an all-around best buy for anyone trying to market their own business.