Top 5 Audio Books on Social Media

March 19, 2012

Most people these days are interested in social media for the personal benefits, such as the ability to follow friends (and celebrities), post messages to everyone at the same time, partake of multiple news feeds simultaneously, and of course, “like” stuff. But these online outlets are also extremely valuable to business owners, who are constantly finding new ways to connect with consumers in an effort to expand operations. In short, nearly everyone has a stake in the social media landscape, so it’s no surprise that there are a plethora of authors offering commentary and advice on this massive cultural phenom. And whether you’re looking for tips to increase your blog readership or you want to understand how this wide open platform can boost your business and build your brand, there are a few audiobooks that anyone interested in social media will no doubt find appealing.

  1. Social Media 101: Tactics and Tips to Develop Your Business Online by Chris Brogan. For those seeking a short and sweet introduction to social media, this audio book delivers with a narrative that is more like a blog than a book, with bite-size pieces that add up to 100 ways for businesses to use social media for branding and driving profits. It may not be deep, but as advertised, it provides plenty of quick tips. For those that want more, Brogan also pens a popular blog (chrisbrogan.com).
  2. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder Kabani. Despite the obvious appeal of social media marketing, it’s clear that many businesses have yet to understand how it works, and more specifically, how to make it work for them. Kabani provides the Zen solution, offering tips, shortcuts, and insights geared towards reducing stress and making forays into social media less intimidating for business owners. Reviewers laud this audio book for its no-nonsense practicality; you will love the clear directives and the lack of fluff that fills other offerings on the subject.
  3. Groundswell – Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Charlene Li and Jeff Bernoff. The problem with many audio books centering on social media is that they quickly become outdated. This one bucks the trend by focusing on long-term strategies like how to assess emerging forms of social media, track user interest in them, and integrate them into your business plan.
  4. Social Media: Best Practices by Deaver Brown. The interesting thing about this addition to the social media conversation is that it stresses the act of listening over reaching out when it comes to courting consumers via modern means. Social networking can provide a valuable vehicle to connect you to customers, and this audio book stresses using the new tools in your arsenal to create a better customer experience rather than using tired marketing techniques that simply won’t fly in this medium.
  5. WE First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring. This audio book gives it straight from the horse’s mouth since Mainwaring draws on his experience as a social media expert who has worked with the likes of P&G, Nike, and Coca Cola (just to name a few major brands). Even those who are more into¬†social media monitoring¬†than marketing will no doubt enjoy his big-name case studies, and businesses looking for a leg up in the online arena will appreciate that this is more than just a cookie-cutter how-to, with a focus on the impact of social media, the transparency it provides to the public (along with business accountability), and what it could mean for capitalism as a whole.

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